Fiat Doblo Roadshow
To re-launch the Fiat Doblo and promote the amount of space inside the vehicle to the target family market. Fiat wanted to increase the number of test drives booked.
A “Space” themed roadshow of 4 event days with the mechanic of a giant cube puzzle to encourage people to view the Fiat Doblo and the interaction of families.
Successfully raised the profile of Fiat Doblo and increased booked test drives.