Tefal Ingenio Launch

Tefal were looking for a fun way to launch their new Ingenio cookware range, and with it being around Pancake Day, they decided to set up a pop-up restaurant in the shop window of John Lewis on Oxford Street. Whilst, unsurprisingly this unique product launch idea was new to Absolute Events, we were unfazed by the uniqueness of this event and were ready with creativity and expertise to assist Tefal. We fitted out the window with a restaurant style back-drop, tables and chairs, and a plasma screen advertising the Ingenio range. Having worked in the events industry for over 25 years, we have made amazing connections and therefore were able to supply a professional chef who was able to demonstrate the range in the shop window to the thousands walking past as well as the lucky few who were given a spot at the tables in the window. The pop-up restaurant ran for 2 days and was a great success!